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Somehow every new and special ‘idea’, that requires three NDA’s and a pinky swear to read, boils down to some variation of a dating app. Often these ideas aren’t even from the point of view of a problem that needs solving, but rather the thought that if others can do it, so can we.

Here’s the simple truth of it, the really good apps solve an existing problem. Anything else is just ephemeral fluff that will fade very quickly.

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